Social Media over Superbowl Ad - Pepsi makes their position clear

Pepsi Refresh Project, Pepsi's new social media project, is taking center stage offering millions in grants to individuals, businesses and non-profits who have ideas in the areas of health, arts & culture, food & shelter, the planet, neighborhoods, and education.


What makes this especially intriguing for social media marketers is that Pepsi chose not to run ads in this years Superbowl but rather focus efforts on their Refresh Project.  Each month Pepsi will receive up to 1,000 submissions in the previously mentioned categories and anyone throughout the month can vote for up to 10 favorite submissions which are grouped by requested grant funding.  At the end of each month 10 submissions are awarded in the $5,000, $25,000k and $50,000k groups and up to 2 awardees in Pepsi's $250,000 group.     


Potentially, Pepsi will award funds to 32 different individuals, and organizations each month.  Pepsi also transfers over the top 100 runners-up from each category to the next month.  Applicants not only describe how they will use the funds, but also applicant videos and pictures.  People are encouraged to share through the social media tools like Facebook and Twitter and Pepsi's Youtube.com channel is also receiving quite the traffic!


It's great to see other companies besides Chase, Livestrong just to name a few utilizing social media for a great cause!


Great article about Pepsi's shift of advertising dollars...
http://masterthenewnet.com/pepsi-dumps-the-most-important-advertising-event-of-the-year-in-favor-of-social-media/

It's Cool to Use Coupons - $100,000 Dollars Cool!

From my grandmother who got excited when the dollar store had a sale to my penny-pinching dad who spends endless hours on slickdeals and fatwallet, being cheap runs in my family. So when the concept of collective buying started gaining popularity due to Groupon's 30 million dollar backing, I became highly intrigued.

The concept of Groupon's collective buying is shear genius - both for the businesses and the consumers. First consumers receive incredible deals as discounts of 50% and higher from retailers who normally don't even offer coupons. From teeth whitening, skydiving, restaurants, massage therapists and more, Groupon offers one coupon a day by city as well as a daily side deal. The main coupon must receive so many purchases to "be activated" which means now everyone who buys the coupon will receive it. If the coupon doesn't receive the required minimum number of purchases (this is highly unlikely with their 2.2 million subscribers across 30+ cities), then no one gets the deal. Most of the Groupon coupons tip within the hour of their release.  Also, consumers pay for the coupon upfront, so businesses not only know how many people downloaded the coupons but also make instant revenue.

From a financial standpoint Groupon only takes a cut of the earnings, so there is no upfront risk for the business and with daily purchases in cities of 300-1500, we can see why almost 97% of Groupon businesses want to have repeat coupons.  The way these companies are willing to offers such discounts is the overnight exposure and income Groupon can offer through its large user base.  Especially in our current economy, discounting is big business!

I hope you are sitting down because it gets even better. Now Groupon is running a promotion "Live Off Groupon" where one lucky winner will attempt to live off Groupons for an entire year. If the person selected is successful, he/she will win $100,000! If you haven't heard about this already, I'm sure you will because these types of promos go viral like gossip through a sorority house.

Now companies you may hear less about with a similar concept to Groupon are sprouting up.  The old adage that great ideas spawn copies definitely holds true in collective buying.  Now not all of these are exact replicates to Groupon but share very similar styles of deals: livingsocial.com, groopswoop.com, townhog.com, homerun.com, youswoop.com, wegivetoget.com, mydailythread.com, twobuckduck.com, couponfield.com, and a non location based daily coupons at deals.yahoo.com and woot.com.

So where does Groupon go from here?  Future plans for Groupon include rolling out to a total of 80 cities by the end of 2010 and we will see how large this industry will grow.

Twitter users - Twitterriffic or Twitterrible

My twitter feed is a bit lackluster these days. I only have a few account focusing on my passions and my time spent reading updates, filtering direct messages, and retweeting seems to have few peaks and many valleys. Surprisingly or not so surprisingly, I'm still at the top of the twitter user engagement stats as a member of the 17% of registered Twitter accounts who sent a tweet in December of 2009. Now, 17% may seem like a small number but with over 75 million user accounts, that still a whopping 12.7 million people.

Now the question is - what are people tweeting about? Twitter since inception has received its share of criticism especially with the baby-boomers questioning the value of social media. As the new generations (Gen X and later) desire to post their life events on social media becomes even more popular, Webinars, articles, white papers and semaniars are giving almost daily attempting to answer the ever so daunting question of how social media will add value. Value to your buesinss, yoru customers, and your employees.

Where will we be in a year, two years, even 6 months from now? Social media within its own industry has evolved. In fact, the one true variable that I feel will remain constant is the continued change and modification of how we interact with and benefit from social media. Take for example, Twitter's use of lists and regional related feeds or Facebook's ever so popular fan pages covering products to non-profits. Similar to FM going to XM or VHS going to blue ray, social media will surely take on a new form in the near future.

Twitter Stats
Twitter ended 2009 with just over 75 million user accounts.

The monthly rate of new user accounts peaked in July 2009 and is currently around 6.2 million new accounts per month (or 2-3 per second). This is about 20% below July’s peak rate.

A large percentage of Twitter accounts are inactive, with about 25% of accounts having no followers and about 40% of accounts having never sent a single Tweet.

About 80% of all Twitter users have tweeted fewer than ten times.

Only about 17% of registered Twitter accounts sent a Tweet in December 2009, an all-time-low.
Despite these facts, Twitter users are becoming more engaged over time when we control for sample age.

Tweets from Space - Now that's out of this world!

When I initially heard that last Friday astronaut TJ Creamer made history, my mind raced with images of new moons, precious minerals, even E.T. Wrong! In Texas, a sprinkle of snow is considered an arctic freeze and on some media stations, an astronauts tweeting from space is considered a history event.

I will admit that it is pretty cool. Especially for the Twitter.com marketing team who is probably beaming from ear to ear about the publicity.

So is Twitter still a fad? Is it still nothing but spam and porn? Do people waste their time retweets, replying, and direct messaging other members?

Regardless of where you stand on the Twitter-love Scale, one tweet brought Twitter into the spotlight:

"Hello Twitterverse! We r now LIVE tweeting from the International Space Station -- the 1st live tweet from Space! :) More soon, send your ?s"

Turn your iPhone into a credit card reader

WOW. A new app is on the block and this one got some innovation behind it.

Still being Alpha tested in NYC, Square is a new iPhone payment processing system that allows pretty much anyone to start accepting credit cards through their iPhone. The apparently simple to use interface and easy to plug in adapter transforms a standard iPhone or iTouch into a credit card reader. It's all paperless so receipts are emails out including a map of purchasing location (geomaps...cool), a penny is donated to your charity of choice per transaction, picture verification is available for security and frequent purchase rewards are also available without punch cards (you know much you love keeping 10th one free cards in your wallet)!

So my first instinct was where can I try it and I want one for my business!

Then I started wondering if everyone is walking around with credit card machines how this would impact credit card theft and misuse. I think I need to investigate this more with some primary research and o'darn, guess I have to go all the way to NYC to test it out!

More information: http://squareup.com/

UGC vs. Restricted Publishing

So we've all hear about the scandals of hotels improving their ratings on tripadvisor.com but now another internet leader, wikipedia.com is looking at their content and moving towards a more restricted content model. Why? I've seen it and I'm sure others agree that while wikipedia has a vast amount of content, the quality and credibility for several sections and articles fluctuates.

Does this imply that more and more sites are going to start creating complicated approval work-flows? No, but my expectation is that we will start to see more wide open sites implement more than the captcha human check box. Vs. the alternative of potentially undergoing a lot of scrutiny from poorly published content.

Additional article on Wikipedia changes
Wikipedia: Time for a reality check
http://www.dailyfinance.com/2009/08/25/wikipedias-big-news-its-fundamentally-unreliable/

iPhone Apps...gotta love it!

I'm always on the lookout for more apps for my iPhone. I like this list of apps because many of them sounded cool and I hadn't already downloaded them. Enjoy!

http://www.washingtonpost.com/wp-dyn/content/article/2009/08/16/AR2009081600099_5.html